Published March 2026 · Brown Thrasher Movers · USDOT 4528173

If you are currently living in roswell ga — or seriously considering a move to one of the most desirable north atlanta suburbs in all of Metro Atlanta — the redevelopment happening on Hill Street will directly shape your cost of living, your property value, your commute, and your daily quality of life. This is not a sidewalk upgrade or a façade improvement. It is the single largest investment in downtown Roswell in decades, and construction is already underway.

At Brown Thrasher Movers, we execute more moves in and out of Roswell than almost anywhere else in the Metro Atlanta region. Our team has watched this city evolve from a quiet Historic Canton Street destination into a nationally recognized urban village — and the Hillrose Market development is the most powerful catalyst we have seen yet. Whether you are planning to move in, move out, or stay and watch your investment grow, here is every piece of information you need.

What Is Hillrose Market? A Complete Overview of the Hill Street Redevelopment

Hillrose Market is a $120 million mixed-use development rising on the former site of the Roswell Police Department headquarters at 39 Hill Street — a 6.5-acre site directly adjacent to Roswell City Hall, fronting Hill Street between Atlanta and Ellis Streets, one block south of Canton Street’s shops, bars, and restaurants.

The City of Roswell, through its Downtown Development Authority (DDA), partnered with Atlanta-based The Atlantic Companies to replace a previously approved but much smaller 2019 project — which had called for only 96 high-density apartments on just 1.3 acres — with a far more balanced, lower-density, mixed-use district spanning the full 6.5-acre site. Roswell’s City Council and Mayor Kurt Wilson unanimously approved the final design package on October 14, 2025. Closing on all required properties was completed October 28, 2025. Site preparation and tree removal began in early 2026. Certificates of occupancy are expected in November 2027.

Everything Being Built at Hillrose Market

The approved plans include:

• 75,000 square feet of commercial space — a six-building retail village with restaurants, shops, and services designed to complement, not compete with, Canton Street
• 143 luxury rental apartments — resort-style flats with a pool, clubhouse, and fitness center overlooking Hillrose Green
• 16 for-sale brownstone townhomes — developed by The Providence Group, one of Metro Atlanta’s most respected residential builders
• Adaptive reuse of the former Roswell Police Department — ground-floor retail and second-floor office/workspace, renamed Station 37
• 510 new parking spaces — including 370 in a new shared-use parking deck at GA-9 and Green Street, completing by summer 2026
• Hillrose Green — a central public lawn and promenade connecting all buildings
• Trail connection to Canton Street Historic District — wide sidewalks, brick-paved multi-use trail, and pedestrian path to the heart of downtown

The Development Team

The project assembled some of Atlanta’s most accomplished real estate and design professionals:

• Lead developer: The Atlantic Companies (founded from the 2021 merger of Gateway Ventures and Atlantic Capital Properties; $5+ billion in collective projects across Atlanta and the Sunbelt)
• Brownstone developer: The Providence Group
• Lead architect: ASD | SKY — the firm behind Krog District and Ponce City Market Skyline Park
• General contractor: New South Construction Company
• Project engineer: Kimley-Horn
• Interior design: Crosby Design Group
• Commercial consultant: Westbridge
• City economic development consultant: Seer World LLC

The Complete Hillrose Market Timeline

The Economic Impact: What the Numbers Actually Mean for Roswell

The city commissioned an independent economic analysis from KB Advisory Group before approving the project. The findings are significant:

Roswell will also generate a steady land-lease income stream because the city retains ownership of the land under a ground lease structure — meaning this property now produces revenue for Roswell taxpayers instead of sitting as an underutilized asset.

What Hillrose Market Means for Roswell Property Values and the Housing Market

Roswell’s current real estate market is already operating as a seller’s market. The median sold price reached approximately $651,000–$680,000 as of mid-to-late 2025, with 73% of homes selling within 30 days. Inventory is tight. The city’s total estimated housing stock value has appreciated substantially year over year.

Hillrose Market adds a demand-side catalyst to an already competitive market. Mixed-use developments of this scale — with walkable retail, dining, public space, and a direct trail to a historic downtown — are documented drivers of property value appreciation in surrounding neighborhoods. Homes within walking distance of Hillrose Market will benefit most.

Roswell is already one of the wealthiest atlanta suburbs and most affluent atlanta suburbs in North Fulton County — one of the best suburbs of atlanta and a perennial top pick in best suburbs in atlanta georgia rankings. Hillrose Market accelerates that trajectory. For buyers asking is roswell ga a good place to live in 2026, the answer has never been stronger.

How Roswell Compares to Surrounding North Atlanta Suburbs

As cities in fulton county ga go, Roswell now stands in a uniquely strong position: the historic charm and authenticity of Canton Street, combined with brand-new walkable infrastructure, a 395-space parking deck opening in summer 2026, a boutique Hyatt hotel (The Chambray, breaking ground February 2026), and Hillrose Market. No other North Atlanta suburb is adding this much at once.

Roswell Georgia Property Taxes: What Residents Need to Know

One of the most common questions from people considering a move to Roswell is about roswell georgia property taxes and how Hillrose Market will affect the fulton county ga property tax rate going forward.

The deal was deliberately structured to be tax-neutral for existing homeowners. Here is why: the city retains land ownership through a ground lease, generating a steady revenue stream. The 143 apartments and 16 brownstones pay full property taxes as residential units. The commercial portion contributes through a Payment in Lieu of Taxes (PILOT) agreement phased in over time. The project is projected to add $55.6 million to the tax digest within a quarter mile — expanding the base without shifting the burden onto existing homeowners.

Residents have faced real pressure from fulton county property tax increase trends driven by rising assessed values and the fulton county millage rate 2025. Hillrose Market provides structural relief by growing the commercial and residential tax base. Separately, every Roswell homeowner should confirm their fulton county ga homestead exemption is filed — this is the most impactful property tax protection available and must be applied for in your first year of occupancy.

The Crime Rate in Roswell GA: What Residents Are Searching For

Anyone researching a move to Roswell will inevitably search the crime rate in roswell ga or crime rate roswell ga. The data is reassuring and consistent: Roswell ranks among the safest cities near atlanta ga and safest cities in georgia 2024. It is one of the safest cities in the entire safest atlanta suburbs category — a distinction it has held for years.

Active, populated, mixed-use districts with 24-hour residential populations are among the most effective tools for maintaining low urban crime. Hillrose Market’s design — eyes on the street, public green space, continuous foot traffic, and a connected walkable environment — reinforces the public safety profile that has made living in roswell ga attractive for families and professionals alike.

Roswell has an estimated population of approximately 94,959 residents with 13 parks covering over 1,000 acres. It ranks among the affluent neighborhoods in atlanta and affluent atlanta suburbs with the community investment and public safety infrastructure that reflect that status.

The Broader Roswell Development Wave: Hillrose Market Is Not Alone

Hillrose Market is the headline project, but it is part of a simultaneous, multi-project transformation of downtown Roswell that has no precedent in the city’s modern history. Understanding all of it helps you evaluate whether now is the right time to move in, move out, or hold.

The Chambray Hotel (Groundbreaking: February 11, 2026)

DSM Real Estate Partners and Stafford Development Company broke ground on The Chambray on February 11, 2026 — a 125-room boutique hotel adjacent to Southern Post on Alpharetta Street. It will be operated by The Indigo Road Hospitality Group as part of Hyatt’s JdV Collection. The hotel sits on GA-9 at Fraser Street, and sewer line installation related to construction was already causing road adjustments on Canton Street as of March 2026. Expected completion: 2027.

The Downtown Parking Deck (Opening: Summer 2026)

The City awarded a $14.5 million design-build contract to Winter Construction for a 395-space parking deck at the corner of Green Street and Hwy 9 — funded by a taxpayer-approved bond. The deck is expected to complete in summer 2026, directly ahead of Hillrose Market’s deliveries. This will address the chronic parking shortage that has limited Canton Street’s growth capacity for years.

Southern Post (Already Open)

The approximately $100 million Southern Post development at 1055 Alpharetta Street — 95,000 square feet of open office space and 40,000 square feet of restaurants and retail — already opened with a community block party in late 2024. Tenants include Azotea Cantina, Silla Del Toro, Bey Mediterranean Kitchen, and Belux Coffee Roaster. It proved the demand for high-quality mixed-use product in Roswell. Hillrose Market is the next chapter.

The Historic Gateway Bridge Project

Geotechnical investigations at Riverside Road and Azalea Drive (March 2026) signal the beginning of foundation work for the Historic Gateway project — a mobility and safety improvement along GA-9 that will enhance access to all of downtown Roswell’s new developments.

How This Compares to the North Point Mall NHL Arena in Alpharetta

Five miles north on GA-400, Alpharetta is simultaneously pursuing its own mega-project: the proposed redevelopment of North Point Mall into an NHL arena and mixed-use destination. Our North Point Mall NHL Arena guide covers that story in full. Together, Hillrose Market in Roswell and the North Point redevelopment in Alpharetta represent the two largest downtown-scale investment projects in North Fulton County history — happening at the same time. Roswell is the historic, walkable, authentic answer. Alpharetta is the modern, tech-corridor, amenity-driven answer. Both are among the best atlanta suburbs. They are simply different visions of what suburban Atlanta living can become.

Moving to Roswell in 2026: Everything You Need to Know

Whether you are arriving from out of state as part of a corporate relocation, moving within Metro Atlanta to upgrade your lifestyle, or making your first move to the best suburbs in Atlanta Georgia, this section gives you a complete framework for the move.

The Roswell Real Estate Market Right Now

The Roswell housing market remains a seller’s market with roughly 2 months of inventory, homes selling at 98%+ of asking price, and strong demand from young professionals and families. The cost of living atlanta georgia in Roswell sits at the upper end of the Metro Atlanta range — similar to the alpharetta cost of living and meaningfully higher than the cost of living in marietta ga. You are paying for location, quality of life, school quality, and safety — and all three are high.

New homes in fulton county ga are limited; Roswell in particular has very little developable land left for traditional single-family subdivisions. Hillrose Market’s 16 brownstones will be among the only new construction, for-sale, walkable-downtown housing products delivered in Roswell in years. They will sell. The question is when, not whether.

If You Are Buying: Brownstones, Resale, and Financing

The 16 Hillrose brownstones represent a unique opportunity: new construction townhomes in atlanta with genuine walkable downtown character in one of the best suburbs of atlanta. This category of product does not exist elsewhere in Roswell right now. Buyers who qualify for down payment assistance atlanta programs, the georgia dream program down payment assistance, or other down payment assistance programs in georgia should begin exploring those options now, before units come to market.

For resale homes, the $651,000–$680,000 median puts most Roswell properties well above conventional loan limits. Jumbo financing, strong credit, and 10–20% down are standard in this market.

If You Are Renting: The New Hillrose Apartments and Existing Stock

The 143 luxury apartments at Hillrose Market will command premium rents consistent with new construction in North Fulton County. For people relocating to atlanta ga or relocating to atlanta georgia who want to experience Roswell before committing to purchase, these units provide an excellent test-drive of downtown Roswell living. Leasing information will be available through The Atlantic Companies at HillroseMarket.com.

If You Need to Break Your Current Lease to Move

Many of the people moving to Roswell are coming from existing leases elsewhere. Understanding how to get out of a lease in georgia and what breaking a lease in georgia legally involves is essential. Georgia requires landlords to make reasonable efforts to relet the unit before collecting full remaining rent. Documented job relocation, landlord habitability failures, a negotiated buyout, or a subletting arrangement are the most common legitimate exit strategies. Our Atlanta Housing Shortage guide covers the full legal framework in detail, including your specific rights as a Georgia tenant.

Roswell Dog Park and Quality-of-Life Amenities

A question that appears consistently in Roswell relocation research: roswell ga dog park access. Roswell maintains several dog-friendly parks and greenways, and the new Hillrose Green public lawn adds another gathering space. The city’s 13 parks cover more than 1,000 acres. Roswell is consistently named one of the most dog-friendly cities in the safest atlanta suburbs category — a meaningful quality-of-life point for the large number of families and professionals making the move.

Roswell Sewer Billing: A Practical Note for New Residents

One administrative item that consistently catches new Roswell residents off guard: roswell sewer billing is managed separately from standard utilities and is billed directly by the City of Roswell, not by Georgia Power or Atlanta Gas Light. Set up your sewer account before your first month in the home to avoid service disruptions and late fees.

Schools

Roswell sits in the Fulton County Schools system, home to some of the strongest high schools in fulton county georgia. School district boundaries are not affected by Hillrose Market — but the development increases demand for the district, which further supports long-term property values in the area.

Moving Out of Roswell: When Rising Values Become Pressure

Not everyone moving because of Hillrose Market is moving in. For renters in particular, development of this scale and quality tends to create upward pressure on surrounding rents. If you are in this situation, here is what you need to know.

Your Options If You Are a Renter Facing Rent Increases

Rising rents in a neighborhood undergoing transformation are predictable — and uncomfortable. If your lease is up for renewal at a rate that no longer fits your budget, you have options. If you are mid-lease, understanding what breaking a lease in georgia legally permits you to do is your first step. Georgia law requires landlords to mitigate damages — they cannot simply collect all remaining rent if you leave; they must make reasonable efforts to relet. Negotiate a buyout, explore subletting, or document any habitability failures. Our Atlanta Housing Shortage guide walks through the full framework.

Where People Are Going When They Leave Roswell

Our Atlanta Housing Shortage guide article covers Metro Atlanta migration patterns in full. The short version: people leaving Roswell tend to move to Canton, Woodstock, Cumming, or further into Cherokee County — all markets with meaningfully lower median prices and strong quality-of-life metrics. Our Georgia relocation services and Atlanta relocation services teams handle all of these moves daily.

How Brown Thrasher Movers Handles Every Roswell Move

Brown Thrasher Movers is the movers roswell ga team that Roswell residents have relied on since day one. We are the dependable local moving company roswell residents call for everything from a one-bedroom apartment move to a full luxury estate relocation. Here is what we offer:

Full-Service Packing and Moving

Our roswell moving companies crews handle complete packing, loading, transport, unloading, and placement. We are the best apartment movers and best apartment moving companies serving all of North Fulton County — as atlanta apartment movers and apartment movers atlanta who know every building’s elevator policies, COI requirements, and move-in windows. We are the roswell area moving companies full-service packing and storage team, and our packing services atlanta and packing services in atlanta crews use professional-grade materials and proven moving tips packing techniques to protect every item.

Luxury and White Glove Moving

Roswell is one of the wealthiest atlanta suburbs and rich atlanta suburbs in Metro Atlanta, with a significant concentration of high-value properties and art collections. Our full-service local movers for luxury homes and residential white glove moving teams provide disassembly, custom crating, and careful placement for premium homes. We are also the moving companies high-value items roswell and moving companies high-value items atlanta team of choice for pianos, antiques, fine art, and specialty items. white glove moving services, white glove moving service cost, and what is white glove moving service are questions we answer in our service pages — and the short answer is that it means your belongings are handled with the same care as the contents of a museum.

Long Distance Arrivals

A significant share of our Roswell work is inbound: people relocating to atlanta ga, relocating to atlanta georgia, or arriving from out of state as part of corporate moves. We are among the best long distance moving companies atlanta, handling moving costs from state to state clearly and without surprise fees. Our long distance movers atlanta and long distance movers georgia teams cover the full continental United States. The atlanta relocation guide we provide to every long-distance client covers Roswell’s neighborhoods, schools, utilities, and practical setup steps in full.

Storage Solutions

Hillrose Market deliveries in late 2027 mean many buyers and renters will face a gap between their current lease end and their new unit’s availability. We handle moving companies temporary storage roswell, temporary storage between moves, and moving and short term storage with climate-controlled facilities. We are also the team for storage units georgia relocation and best storage options atlanta home transition clients who need longer bridges between properties. Every storage facility atlanta option we recommend is vetted for security, cleanliness, and accessibility.

Senior Moves

If you or a family member is downsizing from a larger Roswell home to one of the new Hillrose apartments or another right-sized community, our moving advice for seniors approach applies patience, a zero-pressure timeline, and careful coordination with family members at every step. Read more on our Senior Relocation and Downsizing service page.

Average Moving Costs in Roswell

average moving costs local and cost of moving a one bedroom apartment are the most common pricing questions we receive. These ranges reflect Metro Atlanta market rates in 2026. For a precise quote, call us at (706) 908-4815 or use our free quote form. We are the roswell moving company with no hidden fees and no surprise charges at delivery.

Frequently Asked Questions About Hillrose Market and Moving to Roswell

When will Hillrose Market be finished?

Certificates of occupancy are expected in November 2027. The new 370-space parking deck on GA-9 at Green Street completes in summer 2026 — well ahead of the residential deliveries.

How many apartments and homes will Hillrose Market have?

143 luxury rental apartments and 16 for-sale brownstone townhomes — 159 total residential units across the 6.5-acre site at 39 Hill Street.

Will Hillrose Market raise roswell georgia property taxes?

The deal was structured specifically to avoid this. The city retains the land via ground lease. Residential units pay full property taxes. The commercial side contributes via PILOT. The $55.6 million tax digest expansion is projected to grow the base without increasing the burden on existing homeowners — providing structural relief from fulton county property tax increase trends.

Is Roswell GA a good place to live?

Consistently yes. Living in roswell ga means the Canton Street Historic District, excellent high schools in fulton county georgia, one of the lowest crime rate in roswell ga statistics in all of Metro Atlanta, strong resale values, and now — with Hillrose Market underway, The Chambray Hotel breaking ground, and the parking deck completing in summer 2026 — the most significant downtown transformation in the city’s history.

How do I get a free moving quote from Brown Thrasher Movers?

Call (706) 908-4815 or visit our free quote page. We cover all of Roswell, North Fulton County, and every corner of Metro Atlanta — for local moves, long distance moves, packing-only, labor-only, and white glove service.

The Bottom Line: Why Roswell Is the Move in 2026

Hillrose Market is not speculative. Construction is underway. The development team is among the most credible in Atlanta. The city’s financial structure protects existing homeowners while generating new revenue. The timeline is realistic and on track. The Chambray Hotel is rising. The parking deck finishes this summer. Southern Post is already open and thriving.

Roswell is one of the best atlanta suburbs for families, young professionals, and established households. It is one of the safest cities near atlanta ga, one of the most affluent atlanta suburbs, and one of the wealthiest atlanta suburbs in North Fulton County. It has the Canton Street Historic District, 1,000+ acres of parks, and a roswell ga dog park system that makes it one of the most livable communities in Metro Atlanta.

Now it has Hillrose Market. And the window to move in before prices reflect everything being built right now is narrow.

Brown Thrasher Movers is the roswell moving company, roswell movers team, and movers roswell ga crew positioned to handle your move in or out — for every size of move, every service level, and every timeline.

Call (706) 908-4815 or get your free moving quote today — and let our team handle every detail while you focus on what comes next.

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